HOW I WORK
The Four Ps of your project or brand campaign
Whatever it is you need help with, I begin by looking at the Four Ps – not the classic Product, Price, Promotion and Placement Four Ps – but a situational analysis and plan to execute: Position, Plan, People & Progress.
* Note: All cost figures provided are ballpark estimates only and subject to a formal project quote.
POSITION
STEP 1: Assessment & Research
The very first thing I do is take stock of where your business is currently. Do you have an immediate challenge to overcome, like creating a website, getting your CRM working or kicking off a social media campaign? Would you like to see better metrics on the social media campaigns you have in market?
Are you being threatened by competitors or vertical integration? Has your business been disrupted by AI? Are you launching NPD? Is there a reputational crisis occurring? Do you need greater awareness? Is it as simple as getting that brief off your desk? Whatever it is, I can identify it better through research, or a workshop, and address it in Step 2.
PLAN
STEP 2: Strategy Development
This is where I plan your solution. It could be a full Brand Strategy, created with your team in person, or facilitated online with my &Collaborator, the AI-native Brand Intelligence platform Brander. It could be sharpening up your brief. Or creating a social media content plan. You may simply want content concepted and produced.
Whatever it is, I can make a plan for you to sell more. Highly customised, clear blueprints that outline exact metrics, target channels, messaging pillars, and key campaign beats.
PEOPLE
STEP 3: Network Curation & Channels
* production costs not included
At this step, I determine who may be needed to produce the content you require. The right members of my network of &Collaborators can be brought in, or you can choose to create assets with Gen AI. At this point, I also need to consider media – contrary to some opinions, social media is not free. Not if you want it to work for you.
Media planners and platforms are not free, either, but they do take a flat 20% for their efforts. I work with some excellent media people who can stretch your budget a long, long way.
PROGRESS
STEP 4: Execution & Feedback Loops
* media spend additional
At this point, I can proceed one stage at a time. You don't need to boil the ocean before you've seen what one wave of carefully planned activity can do for your business. I break up the elements and cost them, so you can tread carefully and see what works for your business.
Continuous iteration, creative updates, and analytical refinement keep your growth systems operating at absolute efficiency.
Contact Sellmore&Co
Discuss steps or request a customized project quote. I respond fast.